Update Job - Marketing Officer Ref No. MO/CL/LB/14/04/23

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Title:

Marketing Officer Ref No. MO/CL/LB/14/04/23

Grade:

Project:

M120 - Medical Laboratory

Location:

Central Laboratory - Lusaka District, Lusaka Province

Publish Date:

14 Apr 2023 00:00

Deadline Date:

08 May 2023 00:00

Description:

Reports to Lab Business Manager. The incumbent is responsible for implementing the Lab Business marketing strategy to enhance CIDRZ CENTRAL LAB presence.

Main duties

Researches and analyzes market trends.
Establishes relationships with new clients
Maintains and grows relationships with existing clients
Identifies new/potential markets and products
Gathers comments from clients to identify areas of improvement in product offerings
Submits weekly marketing reports
Conducts promotional activities and distribution of marketing material at forums such as doctor meetings
Evaluates competitor products and makes recommendations aimed at keeping the business competitive
Plans advertising and promotional campaigns for products and services on variety of medical (social, print)
Prepares content for the publication and oversee distribution.
Ensures that business weekly targets are met so as to prevent losses.

Qualifications

Minimum Advanced Diploma Marketing or relevent Business Studies
3 years relevant work experience
Strong knowledge of Medical Industry and needs
Excellent interpersonal skills
Knowledge of marketing techniques and principles
Excellent communication skills
Ability to create and deliver client presentations
Proficient in relevant software applications such as Microsoft Office suite and web applications.

Suitably qualified candidates are invited to apply. However, only shortlisted candidates will be contacted.

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