Job summary

Matrix reporting line to General Manager CIDRZ Limited and Head of Financial Systems CIDRZ NGO. The incumbent is responsible for marketing and communications strategies, as well as overall branding and image for CIDRZ Limited and CIDRZ Commercial Labs. S/he will prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyse the market and competitors.

CIDRZ Limited is currently involved in the following business activities:

1. Vehicle Rentals;
2. Events and Conference Management;
3. Real Estate Development and Facilities Management including Warehousing; and
4. Sales and Distribution of Solar Hardware and Maintenance of  Solar Power Installations.

CIDRZ Commercial Lab  is currently involved in the following business activities:

1. Medical Laboratory Diagnostics Services

Main duties

• Promotes the company's existing brands and introduces new products to the market.
• Researches and develops marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.

• Implement strategic sales and marketing plans along with initiatives to include but not limited to interacting with internal and external, existing and prospective clients, solicitation efforts and securing business which will focus on revenue, customer and market expansion
• Develops and implements new sales plans and advertising strategies.
• Creates campaigns for, and manages company websites and social media including blog articles
• Maintains relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Analyzing and reporting on marketing and sales metrics
• Gathers information to accurately identify the customer’s needs.
• Provides customers with quotes, sales orders, shipping information, and tax credit information and coordinates after sales services
• Generates potential leads for new accounts.

• Conducts regular surveys to assess client satisfaction and identify any challenges.
• Ensure delivery of prompt and quality services to clients across all business units.
• Ensure availability of all resources needed to offer full and complete services by business units.
• Schedule allocation of shared services or resources to different clients in line with their workplans.

Qualifications

• Degree in Business Administration, Marketing, Project Management or other relevant field.
• At least 6 years' relevant work experience.
• A Masters Degree is an added advantage.

Key skills

• Strong project management and people management: You will oversee the marketing department and guide its day-to-day operations,
• Leadership and influencing: The role of a sales and marketing manager is a creative one, so it’s crucial that you present yourself as a good communicator.
• Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies.